Issam Biography, Music, Videos, Booking

BIOGRAPHY

Issam, actual name Issam Harris, is a Moroccan Trap Music sensation who was born on May 22nd, 1993 in Casablanca, Morocco. The rapper/songwriter mostly raps in Arabic. His distinct style is a creative combination of Auto-tuned trap and traditional Moroccan melodies, finding harmony in rap and his origins.

He began his career in 2016 with the release of his debut single, “Taba Taba,” in September of that year. Many of Issam’s compositions are influenced by the Algerian-born, raï music, notably those of Cheb Hasni.

He came to popularity, however, in 2018 with the release of his smash track “Trap Beldi.” Both the song and the official music video, which he created, helped him acquire fame, and the video was one of the first Moroccan trap songs to reach over 10 million views on YouTube.

In May 2019, he secured a recording contract with Universal Music France/Def Jam, which was hailed as the largest signing ever for Arab hip-hop.

On Thursday, the 6^th of May, 2021, he officially released his debut solo album ‘’Crystal’’, which is jam-packed with mind-bending synths that ignite sleepy synapses and melodies. Songs on the 20-track album include ‘’Dancefloor,” ‘’Drakula,” ‘’Koulchi Dead,” ‘’Rai Machi Punk,” and many more.

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With releases such as ‘’Hasni,” a homage to the renowned raï performer Cheb Hasni, ‘’Rolex,” ‘’Bavra,” ‘’Wjahna Deep,” ‘’Wra Tabi3a,” and ‘’Hendrix,” Issam has acquired recognition over the years, for incorporating elements from rai, pop, rock, trap, and electronic music, establishing a new sound for everyone rather than just Moroccans.