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Cruel Santino

Cruel Santino (Santi) is a Nigerian artist who rose to prominence in the late 2010s with a varied, yet approachable style that propelled him to the forefront of the country’s genre-hopping Alté movement.

Osayaba Andrew Ize-Iyamu, who was born on June 3rd, 1992 in Nigeria and now splits his time between Lagos and Dubai, where he attended university, is an up-and-coming rapper-singer who is creating dancehall with a twist, thanks to an eclectic set of influences ranging from cable TV cartoons and Lil Wayne to goth rock ballads.

Cruel Santino started rapping under the moniker Ozzy B, influenced by the Western styles of ’90s R&B, alternative rock, and hip-hop.

Debuting as a key participant in his country’s alté scene, a music-centric wave that is both alternative and immensely popular, and crafting his own genre based on his passion for pop-indie, alternative, rap, dancehall, and more.

With singles like “Sparky,” “Freaky,” and “Rapid Fire,” he exploded onto the music industry with his critically praised first album, “Mandy & The Jungle” (2019). “Mandy & The Jungle,” Cruel Santino’s quintessential album, was a homage to everything that made him who he is — a genre-defying creative force to be reckoned with.

Besides the new sounds, Cruel Santino also directed the project’s graphics, developing his technique alongside Monster Boy’s creative team. Cruel’s talent for mise-en-scene and visual narrative attracted the eye of partner Goldlink, who enlisted Cruel for the rapper’s “U Say” video featuring Tyler, The Creator, and Jay Prince, which was inspired by the occult and Nollywood cinema. Soon after, the singer signed with Love Renaissance, a management organization located in Dubai, United Arab Emirates.

Cruel Santino established his own label, Monster Boy, in 2020, which is a joint venture between Interscope Records and Cruel Santino. We’re realizing that this is Cruel Santino’s magnificent cosmos, and we’re happy to be co-existing in it, as we’re not scared to always adapt and innovate.

Kususa

Kususa

Kususa is a South African electronic dance duo consisting of Joshua Sihle Sokweba (Kunzima Theology) and Mncedi Tshicila (Samurai Yasusa). The band's name, "Kususa," is a combination of the members' stage names as well as a term that, when loosely...
RoTation

RoTation

RoTation is perhaps one of Sudan's most diverse rappers. His saucy delivery and lyrical approach have also earned him a unique spot in the hearts of his contemporaries. Rapper, songwriter, and producer roTation can effortlessly go from fast spitting to...
Joya Mooi

Joya Mooi

South African and Dutch songbird Joya Mooi's name seems destined for a life of happiness and beauty wrapped in her mesmerizing vocals. She is gifted with unadulterated penmanship, a seductive vocal range, and a burning desire to transform the memories,...
Desiire

DESIIRE

In order to produce music that is full of mesmerizing instrumentals and somber simplicity, Congolese musician DESIIRE, who is based in Toronto, provides a distinctive combination of R&B, Afro, Electronic, and Hip-Hop. Inspired by pioneering African artists like Papa Wemba,...
DeMajor

DeMajor

DeMajor is a house artist who dabbles in tribal and Afro-house genres. The self-taught producer, who was enthusiastic about music, engaged in music school, which improved his musical ability and surely provided him with the finesse to compose blazing sounds...
M.I Blue

M.I. Blue

The alternative-soul singer and composer M.I. Blue is among the most multifaceted performers you will encounter. The female Eritrean artist embodies the spirit, sound, and culture of Toronto's burgeoning music industry. Her own East African heritage as well as jazz...
Amaal

Amaal

Amaal comes through as a singer-songwriter of Somali-Canadian descent, crafting mellifluous R&B that spans the spectrum of human experience. She is presently one of North America's most fascinating Somali R&B singers. Amaal started her incredible trip in the war-torn city...
Dua Saleh

Dua Saleh

The Minneapolis-based singer-songwriter and rapper of Sudanese descent, Dua Saleh, is renowned for her captivating bravado and menacing gloom. She has transformed her prior solemnity into swaggering confidence. It would be easy to call Dua Saleh a natural. Her songs...
Deena Abdelwahed

Deena Abdelwahed

Tunisian vocalist Deena Abdelwahed earned her stripes on the Tunisian scene and as part of the Arabstazy collective and is noted for her hybridized DJ sets. Deena was born in the Qatari city of Doha in 1989, and her incredible...
G-Salih

G-SALIH

Coming from Arlington, Virginia, and born to Sudanese parents, Gihad, known as G-SALIH, has always been thoughtful with his bars. His distinctive style draws the listener's attention right away, and his powerful lyricism empowers them to sink into the lessons...

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FACEBOOK: Cruelsantino    TWITTER: @cruelsantino    INSTAGRAM: @cruelsantino

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EMAIL: management@cruelsantino.com

WEBSITE: cruelsantino.com

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